Scientific Program > Topic 5 > Session 5G >
Presentation 5G1. An Interrogation Tool for Data from a Survey of Pharmaceutical and Healthcare Sales Forces

Bradley Payne (UK)
David Griffiths (Australia)
Nick Merryfield (UK)
David Griffiths (Australia)


Presentation Abstract

Pharmaceutical companies are constantly asked for information by government agencies, market research companies and often carry out their own investigations. However there has been no definitive, multi-factorial and independent source of information about field-based personnel in the pharmaceutical and healthcare industry. The authors will report on the first ever survey of the UK medical sales field force and demonstrate the unique data interrogation tool developed to enable analysis of the data collected including the remuneration, values and perception of the sales force.


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