Scientific Program > Topic 8 > Session 8F >
Presentation 8F3. Euro-Zone Statistics and Media

Philippe Bautier (France)  
Daniel Byk (France)


Presentation Abstract
'The happiest people are those who keep themselves to themselves'. This proverb does not apply to statistical offices. If statistics are not known from citizens, the usefulness of statistical institutes is in question. The aim of this presentation will be to show, how the demand for statistical information coming from media, and behind media from citizens, can be very fruitful for a statistical office. The recent Eurostat story, confronted since 1997 with an increasing demand of economic information on the euro-zone, is a good example of the major role played by media in the reputation of a statistical office. The presentation will be divided in three parts.

1. The euro-zone and its consequences on statistical needs
- Creation of the euro-zone
- Statistical needs: what's new? (Euro-indicators, reliability, comparability, timeliness, transparency)
A major role for media: a link between Eurostat and the users (news agencies and financial markets, media and citizens) and a strong pressure on Eurostat and the European statisticians.

2. The Eurostat's reply to media needs
The process of production and dissemination of press releases: publication of a calendar for euro-indicators, embargo for news agencies, lists of dissemination, website, press conferences in Brussels, methodological information, explanation of errors, follow-up and monitoring of press cuttings.
A closed collaboration between press-office and production services.
The implementation of specific services for media: media support, availability of statisticians, interviews of Director General.
An example, the Harmonised Index of Consumer Prices: from national CPI to euro-zone flash estimates.

3. Relations with media: the 'snowball effect'
The pressure from media: a 'miracle' for Eurostat, which appears progressively as the source on European statistical information.
A cultural change: a move from a product culture to a service culture.
A process in continuous improvement: new euro-indicators, benchmarking, new collaborations with media, development of media contacts (TV and radio in the European Union, press in the candidate countries).


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